People play with it
An ad gets skipped. An effect gets used. Your audience spends time with your brand because they want to, not because they have to.
I build custom filters, lenses and mini-games for TikTok and Snapchat — for brands directly, or white-label for agencies. Your audience plays with your brand, films it and shares it with their followers.
Effects are one of the few ad formats people choose on their own. They open your effect, make a video with it and post it — and everyone who watches can try it next. More on that in my article Inside Social AR.
An ad gets skipped. An effect gets used. Your audience spends time with your brand because they want to, not because they have to.
Every video made with your effect shows its name and a link to try it. Each creator becomes a new starting point, so reach grows without extra media spend.
Instead of sitting next to the content, your product, colours and logo are part of it, in videos people post on their own profiles.
Simple branded filters are ready in days, interactive games in a few weeks. A small budget compared to a classic video production.
Working for an agency? I build effects white-label: your name on it, you keep the client and the margin — I'm the tech in the background.
Face filters, colour looks, frames and logos that put your brand on every clip.
Catch, dodge, quiz and reaction games with scores, played with face, head or tap.
Prediction, "Which one are you?" and ranking effects — the formats that go viral.
3D objects, hats, products and scenes that react to the user and the room.
You tell me the goal, the campaign and the look. Rough ideas are fine.
I suggest a mechanic and a storyboard that fits TikTok or Snapchat.
I build the effect in Effect House or Lens Studio and send test links and preview videos.
After your feedback I publish it on your account or hand over the files.
“Great experience working with Daniel as always. He created a high-quality TikTok filter exactly as requested, communicated clearly, and delivered the work on time. He did a great job bringing our ideas to life and turning them into a fun, engaging filter.”
“I've worked with Daniel on a few TikTok AR filters now, and he always delivers. Great quality and flexibility with my clients timelines and reviews. 100% recommend!”
“Schnelle & professionelle Lieferung.”
“Excelente trabajo. Seguro trabajaremos de nuevo juntos. Muy buen servicio al cliente.”
On my channel DJS CREATES I show step by step how to build effects in Effect House and Lens Studio — from your first filter to games with scores.
Playing a video loads it from YouTube (Google) and transfers data to them.
Tell me about your brand or campaign and I'll get back to you with an idea and a quote.